Who is your target audience and how have you reached them?

My intended target audience is teenagers aged 15 to young adults in their early 20’s. The concept of the short film is quite a mature theme, and I would consider it to be part of the thriller genre – which is often affiliated with teens. Also the protagonist is a young female, and although most teenagers wouldn’t be able to relate to her, it would be easier for them to be interested by a younger person. Another thing that will allow the short film reach out to our target audience is the name ‘LOL (:’ and this is because teenagers commonly use it during text and online conversation – this means it is easily recognisable and instantly indicates to the public who the audience is.